5 Ways To Enhance Your Tweets

By CJ Virtual PA

When using Twitter, its important to make sure your content is interesting enough to encourage online discussions.  Here are 5 ways to increase engagement on your social posts:

1. Tell Your Followers A Story

People can tell a sales pitch a mile away and will, for that reason ignore them, but people really cannot resist reading an interesting story. Always include a relevant image which will spark imagination - graphics are a great way to capture attention. It is also important to include a call to action with a link the reader can click on for more information.

2. Communicate What Your Stance Is

Once you know who your audience is, it’s important to let them know your point of view. Without a clear and consistent voice, it becomes difficult for potential followers to discern what your interests and areas of expertise are (and whether or not following you will be beneficial for them).

 3.  Use Descriptive Words & Upper Case

The words you choose to use when posting to Twitter posts can have a significant effect.  Tweets with links which contain verbs tend to have a higher click-through rate than those that don’t.  Another interesting fact is that using Capital Letters works better when it comes to hashtag descriptions.

 4.  Use Quotes In Your Posts

Many people have limited time and rightly should be choosy about which web-based content they decide to spend time reading. By using a compelling quote to summarise content is a great way to gain interest. It’s an opportunity for your followers to click through to your content for more detail.  

5. Re-Share Previous Posts

Use scheduling tools like Buffer or HootSuite to re-share your previous social media posts. As only a small percentage of your followers are going to see your posts each time you add something new, it’s worth posting them out again to gain maximum readership and interest.