How Do I Get My Website Found?

1. Register your domain name for more than 3 years 

Not only is it more cost effective to sign up for longer with your domain host but it is also looked upon more favourably by the search engines.  The reason for this is so that Google et al can see you are confident that your business is going to be around for the foreseeable future.

2.   Create a Sign-Up form for your website 

If you have a professional business and a landing page that supports your call to action, you are more likely to be able to secure your visitor contact details.  You can then add them to your direct or email marketing campaign and keep them up to date with new products and services. There are several ways of making contact with people once you have their email address and / or phone number.

3.  Start a blog
Blogging is crucial to the successful business leader. The search engines seek out just a few crucial pieces of information and one of those is indexed pages.  Each time you create a blog post, another page is created.  Blogging  is not only a quick way to increase your volume of indexed pages but also lets your prospects know that you know your subject and can become a valuable resource to them.

Blogging is also an opportunity to create content around your keywords.  If you dedicate each post around a specific keyword or phrase, you will go a long way to ensuring that specific product or service offering is found by prospective clients.

4. Ensure your Content is changed on a regular basis and add images

By refreshing your content, the search engines can see you are providing up to date information which is going to be more valuable to people than out of date pages. Add relevant images to enhance your pages and ensure you complete the “Alt” descriptions for each one so that everyone will know what they are about.

5. Create unique and meaningful page titles that are keyword rich.  

Use your most powerful keywords first. Separate your keywords by pipes {|}.  The pipe is the character which signals to the search engines that it is the end of the thought.

Like most successful campaigns, inbound marketing (i.e., links from other websites to yours) and search engine optimisation are really important if you want your website to be found.  You need to regularly take a fresh look at these tasks to ensure you stay ahead of the game . Please feel free to add any your suggestions which may help others to optimise their websites.