The Best Ways To Market Your New Website

The Best Ways To Market Your New Website

By CJ Virtual PA

How can you ensure your new site rises above the competition to be discovered by potential customers when there are thousands of new sites launched every day?

Content, content, content!

Domain Name

This may sound obvious but your domain name should be easy to remember and be unique to your business. Choosing a name is becoming an increasingly challenging task as most easily remembered names which trip of the tongue seem to be registered already. It may well be worth your while purchasing multiple domains which link to your main site – you could even consider buying names that contain keywords for your website to gain a higher ranking with the search engines.

Page Titles

Page titles are crucial if you want your site to appear near the top of search engine results. Each page of your web site should have a page title under 50 characters whilst still being as informative as possible. The titles should accurately reflect the description of each of the pages on your site and be unique enough to encourage viewers to choose your site over your competitors. You could for example, instead of using an intro page title such as “Sports Shorts”, rename it to “Sports Shorts For Men”.

Meta Tags

Metatags influence the way your site appears in search results.  They should therefore be well-written. The most important two metatags to encourage search engines to index your site are the ‘description’ and ‘keyword’ tags. If your site is called Sportswear and you have a header which states “Mens & Womens Sportswear”,  you can add to your titles by having a meta description tag which says: “A range of mens and womens sportswear including shorts, shirts, tracksuits and swimwear”. The Meta keyword tag may include some of the following words: “shorts, shirts, tracksuits, swimwear”. Meta tags are particularly useful when wanting to attract attention to pages with little text.

Advise Your Customers

Tell your customers about your new website. Send them an email or newsletter where you could include a promotion to encourage them to visit your new site and don’t forget to include your new website address on your business cards, letterheads and all your promotional material.

 

Launch A Press Release

When your new site is ready, mail, email or fax a press release to editors of local papers and magazines who will be interested in your message. If you have a sport related site you could  focus on sports journalists and even target your release to niche sports journals.

List Your Site

There are many business directories online which enable you list your business and allow you to provide a link to your website.  Ensure you choose a relevant directory and beware of free offers to list your site to multiple search engines – they are not always the most discerning and you may end up with a lot of unwanted spam email and phonecalls.